1201 S. Charles

Identity, Brand and Website

This boutique apartment building in the Federal Hill neighborhood of Baltimore offers a unique living experience for city dwellers, and the modern and bold architecture required a name and look of equal prominence. We determined that the street address should be the building identity, lending a sense of urban sophistication, and a contemporary font was utilized to communicate that distinctive feel. The clean, simple-to-navigate website embodies the vibe and ease of city living.