The Associated

Identity and Brand

The Associated: Jewish Community Federation of Baltimore needed a brand refresh to more accurately reflect their constituent and target audiences, innovative programs and initiatives, and presence in the community. We conducted extensive research, strategic planning and positioning work sessions were held with the client, and we successfully launched a concept and brand that was unanimously approved by the board of directors and staff. That refreshed brand has been seamlessly integrated into all of the organization’s marketing and communications efforts, offering a reinforcement of their community approach.