Lillie May Carroll Jackson
Charter School

Identity, Brand, Collateral and Website

As the first charter to be granted to an independent school, and to match the strength and perseverance of the school’s namesake, the identity and brand development requirements for Lillie May Carroll Jackson Charter School were a tall order. The logo would be reproduced in every possible format, and needed to capture the attention of middle-school aged girls, parents and educators. Life, growth and learning are at the core of the logo, mirroring the fundamental philosophy of the school.