OneMain Financial

Brand Development, Collateral, Point of Sale and Promotion

Spanning nearly two decades, our relationship with OneMain Financial has weathered name and personnel changes, brand evolutions, the 2008 financial crisis, growth objectives and new programs. From Commercial Credit to CitiFinancial to OneMain Financial, we’ve partnered with the consumer finance giant on projects and initiatives large and small that have included strategy as well as creative development and execution. In addition, we’ve managed print production and fulfillment for the national retail branch network that began with 1,200 locations and grew over time. During that same period, we worked with the Puerto Rican and Canadian organizations to produce materials in four versions/languages and also serviced bilingual branches in the U.S.

Since 2011, we’ve focused on brand development, point-of-sale materials and the creation of a robust community engagement and national sponsorship program. We’ve been honored to be part of the team that’s helped bring the OneMain Financial brand to life, successfully building value and awareness in the marketplace and achieving Citigroup’s ultimate goal: the sale.