Team

Thinkers, creaters, doers.

We are strategists, writers, art directors, graphic designers, production artists, web designers, account directors. We are decades of collective experience. We are remarkably skilled, strategic problem solvers. We are dedicated collaborators.

And we are not done until you are thrilled.


 

Kathy Fried

Strategist/Managing Partner

For more than 25 years, Kathy has worked side-by-side with clients to develop effective positioning strategies, impactful messaging and results-driven integrated marketing campaigns. Her combined passion for both strategic thinking and aesthetic integrity drives the development process of every project. She sees the big picture, understands the challenge/objective quickly and clearly communicates client needs to creative teams. She is focused on results and ensures the creative solutions presented address business objectives first and foremost.

Kathy has worked with clients in consumer finance and professional services, commercial and residential real estate, development agencies, non-profit organizations, healthcare and social services, manufacturing, hospitality and retail. She founded LFG Partners + as a solution to the demands of growth while avoiding the inefficiency and costs of a traditional agency.

Kathy earned her BA in Economics and International Relations from The University of Pennsylvania, and MBA from the Sellinger School of Business at Loyola University Maryland (formerly Loyola College).


 

Scott Rasmussen

Creative Director

Scott believes the best way to motivate consumers to do something – whether it’s changing an attitude, using a product or service, engaging with a Web site, or joining a cause – is to make them feel something.

A copywriter by trade, Scott loves the challenge of creating advertising and marketing communications that are both strategically laser focused and emotionally resonant. In his 30-year career he has split his time fairly equally among consumer, business-to-business, and direct response marketing, and has created award-winning campaigns in all media. Scott’s creative has marketed health plans to families, socially responsible mutual funds to investors, playground equipment to parks and rec departments, Medicare options to seniors, debt management solutions to consumers, master’s degrees to working adults, college savings plans to parents, and more. Much more.

Scott has been creative director at many leading advertising agencies in the Baltimore area, including Siquis Ltd., Crosby Marketing, Carton Donofrio, and Doner. He was also a creative director at Temerlin McClain in Dallas. He graduated from Syracuse University, where he learned how to think, how to write, and how to shiver.


 

Bob Lindler

Creative Director, Emeritus

For more than 30 years, Bob directed the creative department at what is today LFGPartners+. The hallmark of his work is his effective use of simple, elegant and compelling graphics to create timeless design. His command of typography and sense of proportion is at the foundation of his work, from logos and corporate identities, to magazines and brochures, posters, trade show displays and websites.  Bob has developed and guided design of marketing communications materials for clients in the non-profit and for-profit sectors, including schools and universities, health care institutions, real estate development, financial services, and manufacturing.

Bob continues to collaborate and direct design on many LFG Partners+ projects as well as provides pro bono services to deserving organizations in the area.

Bob holds a degree from Portland School of Art, Maine.


 

Allan Craig

Strategist

Allan has spent his entire career, spanning some 30 years, around brand marketing in both graphic design and print productio. Before joining the LFG Partners+ family, Allan was president of the healthcare division for Strine Printing Co. (now Menasha), then one of the  largest independent print manufacturing companies on the East Coast. Allan’s experience also includes extensive work for notable names in private secondary and higher education, finance, professional and philanthropic associations and shopper marketing insights for several top consumer brands.

Allan is passionate about environmental stewardship, and as a result, he’s also involved in marketing and sales for a sustainable packaging start-up working to develop innovative new products designed to replace harmful wax-coated corrugated materials.


 

John DeMichael

Graphic Designer/Developer

John brings over 25 years of design experience, ranging from website development and digital assets to traditional print and branding. Energetic and enthusiastic, John has an extensive background in design and production—both digital and traditional print—for corporate, non-profit and entrepreneurial clients. Additionally, he has a strong understanding of graphic systems and style guides, and  seamlessly executes brand creative and messaging across multiple formats and channels.

John holds design degrees from the Art Institute of Pittsburgh, and Edinboro University of Pennsylvania, and has also studied at the Design Workshop at Kent State University.


 

Jennifer McGinnis

Account Manager

Jennifer brings over twenty years of management experience in the communications field, offering a diverse set of skills. She has extensive experience with client relationships, print production and project management for a wide range of clients. Jennifer joined LFG Partners + in 2013. Prior to that, Jennifer worked at MSK Partners, managing projects for McDaniel College, Stevenson College, Wesley College and the Foundation for Fighting Blindness. As the backbone of day-to-day operations, she ensures projects meet strategy objectives on time and in budget. Her enthusiasm, attention to detail, and keen sense of organization makes her an asset to every project and project team.

Jennifer is a graduate from University of Baltimore with a degree in Corporate Communications.


 

Josephine Bergin

Art Director/Designer

After gaining experience in publication, advertising, in-house, and design studio settings, Josephine Bergin founded her freelance design consultancy in 2003. Her clients include Johns Hopkins Medicine, CentroNía, the American Association for Marital and Family Therapists, and the University of Maryland Medical School. Projects range from identity to annual report design to magazine design. Josephine received an MA in publications design from the University of Baltimore. She has taught as an adjunct professor at UMBC and at Boston University CDIA, and has been featured in Print Magazine. She resides in Baltimore, MD with her husband and twins.

“KATHY AND HER TEAM HAD GREAT PERSONAL PASSION FOR OUR CHARTER AND OUR MISSION, WHICH WAS CLEARLY REFLECTED IN THEIR WORK. THEY HAD THE TALENT TO DEVELOP CREATIVE THAT SUCCESSFULLY RESONATED WITH THE WIDE VARIETY OF AUDIENCES WE HAVE, FROM PROSPECTIVE STUDENTS TO TEACHERS TO FUNDERS. WE WOULD LOVE TO PARTNER WITH THEM AGAIN.”

Laurel Freedman

Executive Director, Lillie May Carroll Jackson Charter School

© 2018 LFGPartners+   |   3600 Clipper Mill Road,  Suite 214   |   Baltimore, Maryland 21211   |  410.366.4070    CONTACT US
© 2018 LFGPartners+
3600 Clipper Mill Road,  Suite 214
Baltimore, Maryland 21211
410.366.4070
   CONTACT US