CASH Campaign of Maryland

The situation.

Historically, Maryland was home to two agencies that promoted economic advancement for low-to-moderate income individuals: CASH Campaign of Maryland and Baltimore CASH Campaign. The CASH acronym stands for Creating Assets, Savings and Hope. Both CASH organizations realized they could offer more effective outreach if they joined forces. So in September 2017 they merged as a unified, stronger CASH Campaign of Maryland.

SERVICES
BRAND STRATEGY
LOGO DESIGN
WEB DESIGN + DEVELOPMENT
PROJECT MANAGEMENT

The objective.

Develop a new brand identity and website to communicate the combined strength of the new CASH Campaign of Maryland to its many audiences: clients who use the agency’s financial support services; volunteers who help deliver those services and financial mentoring, and funders and local policymakers.

The LFG Partners solution.

Created a new logo and use fresh, bold typography to capture feelings of new beginnings, growth and hope that CASH offers the people it serves. Designed a new website that makes navigation much easier for the agency’s many types of constituents, each of whom have distinctly different reasons for using the site.