Johns Hopkins University

The situation.

Johns Hopkins is America’s first research university and recognized internationally as one of the finest universities in the world. Maintaining its preeminence requires that it continually raise capital with donations to the Hopkins Fund.

SERVICES
CREATIVE DIRECTION
PRINT DESIGN
PRINT PRODUCTION + MANAGEMENT

The objective.

Engage alumni and other donors so they will be committed to giving to the Hopkins Fund. Introduce and promote a new feature by which donors may direct their gift to one of four predetermined areas of need.

The LFG solution.

Working in conjunction with philanthropy management consultants Grenzebach Glier and Associates, we created the “Real Time Results” campaign to showcase the great variety of groundbreaking advancements being made at Hopkins.

We interviewed students and faculty to capture the incredible stories and presented  them with beautiful, evocative portrait photography, bold typography and distinctive graphics.

The results.

The Hopkins Fund exceeded its five-year giving average by 16 percent.